Tucci

Info

I developed a complete visual campaign for three fragrances — Oxer, Talus, and Piaffe — including four cinematic films and a series of ingredient-focused videos. I translated each scent into a distinct visual world through moonlight, floral forms, and amber textures, creating a cohesive and luxurious identity across campaign, editorial, and digital applications.

Year

2025

Client

TUCCI

Services

Creative Direction, Art Direction, Visual System Design, Motion Direction, Color Grading, Sound Direction

“Working with Alice on the launch of my fragrance collection was an excellent experience. She understood the character of each scent and translated it into a sophisticated visual campaign that felt distinctive, coherent, and true to the identity of the brand. Her direction gave the collection a strong contemporary presence across every format, while preserving its elegance and individuality. Alice was attentive, reliable, and handled the entire process with great sensitivity and precision.”

More works

See all (6)

Servati

Creative Direction, Visual Identity, Art Direction, Launch Campaign, Digital Design, Editorial Design

Servati

Creative Direction, Visual Identity, Art Direction, Launch Campaign, Digital Design, Editorial Design

So.Ya

Brand, website design, Development

So.Ya

Brand, website design, Development