Vanguard project thumbnail

So.Ya

Info

I developed SO.YA’s collection launch campaign, creating an experimental film through TouchDesigner and Blender alongside a coordinated system of digital, editorial and product-focused assets. The project combined generative imagery, motion and tactile accessories to establish a distinctive visual language across the brand’s key communication touchpoints.

Year

2025

Client

SO.YA

Services

Brand, website design, Development

Vanguard mockup
Vanguard mockup
Vanguard phone  mockup
Vanguard mockup
Vanguard mockup
Vanguard mockup

“Working with Alice on the launch of our new collection was a seamless and inspiring experience. She transformed the character of the eyewear into a distinctive visual campaign, combining motion, generative imagery, and product-focused content with a strong contemporary sensibility. Her work gave the collection a clear and memorable identity across every touchpoint. Alice was thoughtful, reliable, and brought exceptional care and precision to the entire process.”

“Working with Alice on the launch of our new collection was a seamless and inspiring experience. She transformed the character of the eyewear into a distinctive visual campaign, combining motion, generative imagery, and product-focused content with a strong contemporary sensibility. Her work gave the collection a clear and memorable identity across every touchpoint. Alice was thoughtful, reliable, and brought exceptional care and precision to the entire process.”